Understanding your undertone is a game-changer when it comes to choosing makeup that truly flatters your skin. While your skin tone can change with sun exposure or seasons, your undertone stays the same—and it subtly influences how colours look on you.

If you have cool undertones, you likely:

  • Have pink, red, or blue undertones in your skin

  • Burn easily in the sun

  • See blue or purple veins in your wrists

  • Look best in silver jewellery

  • Have naturally ashy tones in your hair—like platinum blonde, ash brown, or jet black

Think: Amanda Seyfried, Emma Stone, Anne Hathaway, Cara Delevingne, Lucy Liu or Lupita Nyong'o - all beautifully cool-toned.


If that sounds like you, here are the Flavedo shades that will complement your colouring, enhance your features, and make your skin pop (in the best way).

Bright Stripe Eyeliner

Cool-tones favourites:

  • Black – a timeless classic

  • White – brightens the eyes and waterline

  • Lavender – universally flattering and made for cool skin tones

Tip: Avoid warm-toned liners (like golds or yellows) that can clash with your undertone and dull your natural glow.

Velvet eyeshadow:

For cool-toned eyes that stand out, try:

  • Rose Quartz – a soft metallic pink, especially flattering on fair skin

  • Cool Bronze – a taupe-toned shimmer that adds dimension without warmth

  • Hazelnut – a neutral matte with cool depth

  • Sky – a fresh pale blue for a bolder look with a cool edge

Dew Tint:

Rose – a soft, dewy pink that flatters cool-toned complexions on both cheeks and lips

High Glow:

  • Pearl – a cool, luminous highlight for fair skin

  • Bronzite – works beautifully as a subtle contour or bronzed highlight on deeper cool tones

Bottom line? Stick to shades with cool, neutral, or pinkish undertones—and avoid overly warm, orange, or golden tones that can wash you out. When in doubt, swipe it on and see how your skin responds. If your face lights up, you’ve found your match.

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